From first impression to reservation

Creating a connected digital experience for a modern charcoal grill in Chelsea, London.

Open Project

CLIENT

Beef & Bass

LOCATION

UK

YEAR

2026

Overview

Beef & Bass is a modern charcoal grill where aged beef and wild sea bass are prepared over open fire. The restaurant combines premium dining with a speakeasy, private dining, and event experiences. We built its digital presence to capture the atmosphere of the restaurant while creating clearer pathways from discovery to reservation.

The Challenge

Translate the restaurant’s premium identity into a website experience.

Make menus, dining spaces, events, and reservations easier to explore.

Create a reliable system for capturing customer data beyond table bookings.

Build stronger communication with new guests and returning diners.

Increase awareness through social media, influencers, and paid campaigns.

Support the promotion of private dining and corporate experiences.

The Approach

Developed a responsive website that reflects the restaurant’s focus on fire, flavour, and refined dining.

Connected the website with the restaurant’s reservation journey.

Developed a lead magnet and data-capture journey to grow the restaurant’s audience.

Managed LinkedIn content to support brand visibility and private dining opportunities.

Coordinated influencer outreach to introduce the restaurant to relevant local audiences.

Planned and managed Meta advertising campaigns to increase awareness and reservations.

The Outcome

Beef & Bass gained a more connected digital presence that brings its restaurant experience to life before guests arrive. The new website, reservation communication, lead capture, email, SMS, social media, influencer outreach, and paid campaigns now work together to support discovery, encourage bookings, and build longer-term relationships with diners.

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